An Iconoclastic Vision – Mayfield’s Commercial



Masque Films has been inspired to promote Mayfield by creating a short film based on our unique process of barrel-aging. Not only were they impressed by the meticulous hand-written vintage and bottle numbers on every label to the wax seal and cork, but we were also amazed at the medieval-age technique of creating each brew by hand from start to finish. Their art collective is dedicated to promoting such a unique, delicate, and beautiful process.

The film will be about a humble beer alchemist rooted in tradition from the middle-ages, with a beer that he knows will transcend the seas of time. Masque will create a visual experience unique to the commercial world: a creative, beautiful, and intriguing piece that will leave you wanting more.

Masque Films hopes that this film will not only help promote Mayfield’s beer, but also promote our work to a wider array of audiences around the globe. Since both Mayfield and Masque share the common challenges of a start-up company, we are fortunate to help Mayfield market its beer in a completely new and creative way. They have developed a beautiful website that highlights every aspect of the project.



One Response to “An Iconoclastic Vision – Mayfield’s Commercial”

1. admin says:

   July 24, 2010 at 2:29 pm

   The shoot was incredible. Masque Films is in the editing phase now.